50 Cent AYO Technology feat Justin Timberlake & Timbaland music video is a perfect example of how women are depicted in most music videos. According to Gamble & Gamble, when the music videos are written, produced, or sung by me, videos are more apt to promote sexism and communicate a misogynistic message by commonly depicting women as sex objects or slaved. Women are portrayed as considerably more dependent, affectionate, sadder, or more frightened than males and are also shown behaving in a sexual and subservient manner.

Gamble & Gamble 370